Storytelling: 3 Must-Haves When Presenting to Buyers

Retail buyers see hundreds of brand presentations, often packed with data but lacking a compelling story. Your pitch should not just inform - it should inspire action.

The 3 Critical Elements of a Winning Retail Story:

✔ The Problem You Solve - What consumer need or gap are you filling ?

✔ The Data to Back it Up - How do you prove demand using sales velocity, category trends, and competitive insights?

✔ The Retailer Win - How does your product drive category growth and profitability?

📌 Client Success: A functional beverage company that I worked with had a strong presence in some key retailers and continues to see success based on their performance and velocities, however, they wanted to be able to show they are a category leader in their category through data-driven stories. They were overloading their buyer presentation with too many slides, focusing on brand attributes rather than how they helped the retailer. We simplified their pitch into a smaller deck, focusing on velocity, shopper demand, and category expansion opportunities. The result? A major retailer expanded their SKU count instead of reducing it.

💡 Takeaway: Buyers don’t just want a great product - they want to know how it helps them grow their business.

Would you like to refine your retail pitch? Let’s workshop your story together. ​Schedule a Call​.​​​​​​