https://www.lauerinsights.com/blog-2-1 daily 0.75 2025-06-30 https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2-548lh-x2hyr-mhzjx-7k76f-xhn72-x3g8x-wlyzr-9rdrn-s63ck-wnh5n monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/5f4aa7df-c0c7-41af-90f6-4e13881d5dd3/people-collage-design.jpg Blog - Boost Your Reach: 3 Actionable Audience Growth Tactics for CPG Brands (No Huge Budget Needed!) Here are three key tactics you can implement today to expand your audience reach and connect with more potential customers: Leverage User-Generated Content (UGC) & Micro-Influencers: In today's trust-driven market, authenticity reigns supreme. Consumers are far more likely to trust recommendations from peers or relatable figures than traditional brand advertising. That's where User-Generated Content (UGC) and micro-influencers become invaluable. https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2-548lh-x2hyr-mhzjx-7k76f-xhn72-x3g8x-wlyzr-9rdrn-s63ck monthly 0.5 2025-07-15 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/011ae673-2915-4c20-a6f8-2657e20378eb/abstract-blur-supermarket.jpg Blog - Category Management Explained: Your CPG Guide to Retail Success (Plus, What's Next!) If you're supporting or working for a consumer packaged goods (CPG) brand, you're intimately familiar with the drive to innovate and connect with consumers. You understand your customers deeply, but when it comes to securing prime shelf space and maximizing sales in retail, you often encounter terms like "category captain," "planogram," and "space-to-sales." It can feel like decoding a secret language that's essential for unlocking growth. https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2-548lh-x2hyr-mhzjx-7k76f-xhn72-x3g8x-wlyzr-9rdrn monthly 0.5 2025-06-30 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/58665ab6-13c7-4528-8b3a-d7408dc5ebe3/networking-concept-still-life-assortment.jpg Blog - Unlock Retail Success: 3 Key Loyalty Data Insights CPG Brands Must Share with Retailers As someone deeply involved with a consumer packaged goods (CPG) brand, you're constantly striving to drive growth and expand market share. Whether you're a founder, a sales leader, a marketing manager, or part of an agency supporting CPGs, you know the immense potential that lies within retail partnerships. https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2-548lh-x2hyr-mhzjx-7k76f-xhn72-x3g8x-wlyzr monthly 0.5 2025-06-27 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/0e4ec897-656e-4417-9088-9d567e0cab1c/9659359.jpg Blog - Inflation and Consumer Spending: What You Need to Know Most of us thought that this year we were going to see a downward trend for inflation especially for key everyday products. However, with the recent surge in bird flu causing fluctuations in egg prices and tariffs from the US to major global countries, international commotion, and other factors, this situation might persist for some time. Inflation isn’t merely a rise in prices; it’s also altering consumer shopping habits, preferences, and the timing and locations of purchases. Brands that fail to adapt risk losing their market share and traction at retail. https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2-548lh-x2hyr-mhzjx-7k76f-xhn72-x3g8x monthly 0.5 2025-05-06 https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2-548lh-x2hyr-mhzjx-7k76f-xhn72 monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/a6a1170a-0be0-4f10-8820-09b26c73befa/young-woman-buys-groceries-supermarket-with-phone-her-hands.jpg Blog - Channel Shifting & Shopping Behavior Trends - How Shopping Behavior is Changing: Grocery Foot Traffic is Down - Consumers are splitting trips between mass, club, and online. E-commerce & Subscription Growth - Many now buy pantry staples online, reducing impulse purchases. Club & Value Stores Are Gaining Share - Bulk buying and price sensitivity make retailers like Costco and Aldi more attractive. https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2-548lh-x2hyr-mhzjx-7k76f monthly 0.5 2025-04-21 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/2720d0ab-9f8d-4de7-b6ed-8067345a9c62/freepik__a-large-tablet-displaying-a-sales-dashboard-with-v__9573.jpeg Blog - Welcome to Our Syndicated Data Insights Series! Topic 2: Decoding the Basics - Key Metrics You Need to Know - What is your level of understanding on how to use syndicated data? Beginner: Do you understand the basics like market size, category trends, competitive benchmarks? Intermediate: Can you layer in consumer behavior like shopper segmentation to support insights on promotion effectiveness and/or pricing strategy? Advanced: Have you used predictive analytics and custom insights to refine innovation, trade spend, and retailer storytelling? https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2-548lh-x2hyr-mhzjx monthly 0.5 2025-03-25 https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2-548lh-x2hyr monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/7b386d1c-4c60-4e2f-ae5d-ada29f7c122e/Shelf+Stable+Milk+Set.png Blog - The 3 Biggest Mistakes Businesses Make in Retailer Pitch Meetings - Mistake 1 - Not Reviewing the Set Walking into a pitch meeting without understanding the retailer’s shelf set is like showing up to a test without studying. It’s a definitely a way to truly miss the mark! To create an impactful story, you need to know: What’s already on their shelf? Research their current assortment and identify gaps. What’s driving growth? Are there segments and/or brands within the category that are performing well in the market but missing in their set? Are you the right fit? Look at your pack size, product type, and pricing. Does it align with their shelf and shopper needs? Pro tip: If you’r unsure, don’t guess - ask. Retailers appreciate when you take the initiative to get clarity, and it shows you’re serious about understanding their business. If you don’t have that kind of connection with the retailer, use your network as there is someone out there that can give you some clarity. https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2-548lh monthly 0.5 2024-12-17 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/a8795641-4c17-4ca2-aecb-b16994b2c0a6/front-view-social-distancing-concept.jpg Blog - What are consumers really thinking? - Latest Trends: What's Driving Consumer Behavior Today? Here are three key trends are still currently shaping consumer behavior and how they could impact your brand: Health and Wellness Focus: Consumers are increasingly health-conscious, prioritizing products with clean ingredients, nutritional benefits, and functional claims. This represents a lasting shift in purchasing behavior. Additionally, potential changes in food and drug regulations under the incoming administration could further accelerate demand for healthier, less processed options. Impact: Brands emphasizing transparency, clean labels, and functional benefits are well-positioned to gain consumer trust and loyalty. This focus aligns with the new administration’s initiatives to promote health by supporting dietary changes and restrictions on ultra-processed foods. https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0-4xrp2 monthly 0.5 2024-12-06 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/2d7c5b26-d03d-4ede-8778-9ceca47bb8d7/1484.jpg Blog - Welcome to Our Syndicated Data Insights Series! Topic 1: Fundamentals of Syndicated Data - What is Syndicated Data? Syndicated data is aggregated from retail sales activity, capturing every time a product is purchased - in-store or online. This data can include retailer sales (POS) data, shopper panel data, or both, helping you understand shopper demographics and buying behaviors. It's different from primary research because it reflects real purchases, giving you insights into actual behaviors rather than self-reported intentions. Data providers like NielsenIQ , Circana , and SPINs each offer unique focuses. NielsenIQ and Circana provide POS and panel data, while SPINs specializes in natural and wellness insights. Selecting the right provider depends on your business needs and the data your key retailers rely on. https://www.lauerinsights.com/blog-2-1/q9yrmjnsorz2gz4yckqt3j15drjuh0 monthly 0.5 2024-10-31 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/c7b079f4-12ff-4fac-adbe-f9a52d9e259f/supermarket-discount-sign.jpg Blog - 3 Must Have Insights For Your Next Retailer Meeting - 3. Pricing and Promotion Are you price competitive? What about your promotions - what's driving the biggest impact? Understanding pricing and promotion dynamics is key to maximizing opportunities. Do you have a key success story that would wow the buyer? Share examples of what's working, and explain how you plan to implement those learnings into your broader promotional strategy. Collaborate with the buyer on programs they're interested in to drive lifts for both your brand and their category. https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/dd6929a1-eda0-4d74-b92a-49dab845a623/flat-lay-statistics-presentation-with-chart-arrows.jpg Blog - 3 Must Have Insights For Your Next Retailer Meeting - 1. How's the Category Doing? Always start with the big picture: total category sales and growth trends - both from unit and sales perspective. This sets the stage and gives context to what's working and where there's room for improvement. How is your brand contributing to the big picture? Is your brand contributing to the category's performance, or is it causing underperformance? Be fully transparent and show the steps you're taking to support positive growth. Key metrics to share are your average unit and sales velocities. If things aren't going as planned, how are you adjusting your strategy to meet the retailer's KPI's? https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/e04faa62-b6f8-4e69-89a2-7e28db26f0cc/close-up-woman-looking-fruits.jpg Blog - 3 Must Have Insights For Your Next Retailer Meeting - 2. Shopper Behavior Insights Get into shopper behavior - how often they're buying and their basket size. Check penetration rate: is the category reaching enough customers, or could we attract more? How could your brand help facilitate this goal? Use the retailer's loyalty data, if you have it, to speak their language and resonate with their business needs. Even if you don't have access to their data, you can always leverage insights from your own shopper base to show how your brand is driving their key consumer groups. https://www.lauerinsights.com/blog-2-1/blog-post-title-one-wdl6w monthly 0.5 2024-09-27 https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/3e24481a-e2c8-4145-b3bf-09047a41030b/woman-charging-electro-car-electric-gas-station.jpg Blog - Looking into Top 5 Grocery Trends Back Half of 2024 3. Value Retailers Share Increase and Convenience is Priority Value retailers continue to see an increase in shoppers and have now reached 43.1% of dollar share which is 4% more than a year ago with their food dollar share reaching 36.1%, up 5% from a year ago. This can be the biggest reason why we seen an overall drop in unit sales. Convenience is much more of a priority than experiences for shoppers. Based on a Gartner's survey , more than half (57%) plan to use one or more value-added services in the back half of the year including same-day delivery, expedited shipping, curbside pickup or buy-online, etc. How should CPG brands respond: As shoppers are shifting their preferences, more premium brands will need to convey their true value in a way that their shoppers care about. If you can convey a message that can value their time, money, health, love and or freedom may help show the worth of the extra expense. Understanding your shoppers and what other factors they care about beyond price will help win them over. In addition to your value statement, being available at all paths to purchase will be critical. Brands need to make sure they are promoting their availability across all value-added services retailers offer and marketing to shoppers as they add their items to their online cart will be key. https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/9e180142-4909-415e-9027-1805497c8c4a/social-media-marketing-concept-marketing-with-applications.jpg Blog - Looking into Top 5 Grocery Trends Back Half of 2024 4. Omni-Channel Sales Have Grown 5X More than In-store Sales The U.S. retail landscape continues to shift quickly, where based on a NielsenIQ study , nearly 86% of CPG dollar sales come from omni-channel shoppers. In addition, CPG online sales have increased over 10% from last year compared to only a 2% growth in in-store sales - that's a 5X faster than in-store sales! The grocery channel continues to be lagging behind in overall online sales share which is a great opportunity for growth. How can CPG brands leverage this insight: Successfully growing your brand in this new omni-channel landscape will require clear focus and access to accurate, actionable data. Being able to utilize retail sales, market trends, and consumer behavior insights will be essential in ensuring your brand is meeting consumers' needs and to be ready to pivot and react to social-driven consumer trends. https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/632bb358-a776-41c3-b165-e08382fe2d00/Holiday+Image.jpg Blog - Looking into Top 5 Grocery Trends Back Half of 2024 5. Nearly a 1/3 of Shoppers Will Begin Holiday Shopping Before November Due to brands promoting more before the holiday season, shoppers are following them to get the right price and are choosing to shop more in the months between July and October. In addition to starting early on their holiday shopping, most shoppers do intend to maintain their holiday spending while nearly 20% will pull back based on Gartner's recent survey. This is a direct effect of high inflation and supply issues which has kept holiday shoppers on edge. How should CPG brands react: As shoppers adjust their habits - many beginning their holiday shopping before November and maintaining last year's spending levels - there's still plenty of opportunity to tweak your marketing strategy. Thanksgiving and Christmas are key sales and unit drivers, but don't overlook the multiple touch points throughout the season, from Halloween gatherings to pre-Christmas get-to-togethers. Shoppers are looking for personalized offers, and this is the perfect time to introduce targeted loyalty programs that engage them during this smaller yet impactful moments. https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/f837a001-22cc-4ee7-aa0d-4413c7a2eff3/eco-friendly-disposable-utensils-made-bamboo-wood-paper-plastic-free-zero-waste-concept-concept-zero-waste-plastic-free.jpg Blog - Looking into Top 5 Grocery Trends Back Half of 2024 2. Sustainability is Important to Consumers Sustainability matters to consumers where nearly 95% say they are trying to take some action to live sustainably based on NielsenIQ recent insights. However nearly 26% of shoppers find it difficult to find sustainable products on the shelf or online. They're wanting transparency from retailers and brands on their sustainability efforts, ethical sourcing, and package reductions. What can you do as a brand or retailer: Make sure that shoppers can discover and purchase plant-friendly products at their key retailers. Brands can work with retailers to make sure that the sustainability attributes are clear, from their digital sites and digital product landing pages as well as providing key locations in the store to easily access them (i.e., signage, tags, etc.). Brands need to keep their packaging simple and clear on their sustainability efforts. This includes sustainable packaging efforts and certifications like B-Corp or Fair trade key symbols on your packaging in prominent locations are important. Additionally, consider joint marketing campaigns that showcase your brand's and retailer's eco friendly initiatives. https://images.squarespace-cdn.com/content/v1/668c4e8521b0f6752fe1f1ae/cdd813a0-aa0e-4186-8bc2-1c34ef973e92/citrus-veggies-healthy-relaxed-mind.jpg Blog - Looking into Top 5 Grocery Trends Back Half of 2024 1. Private Label Growth Continues, But Slowing Down Retailers continue to improve the quality and market share of their own brands. Additionally, they continue to brand them to make them feel like national brands, but targeting consumers that are seeking lower prices which has been outpacing the growth of national brands over the past year. Based on insights from NielsenIQ study , private label sales reached 19.5% of the dollar share which is up 3% from a year ago, however, the growth is slowing. What does this mean for CPG brands: There's opportunity for CPG brands to regain some space on shelf in parts of the grocery store that a retailer own brands may not be performing as well. Ask yourself, how are you building your brand loyalty, optimizing your pricing and promotion strategies, and/or strategically using the use of loyalty programs and personalized discounts? 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